Case Study: Write to Paradise!
Case Study: Write to Paradise!
A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for completing a short, post-stay questionnaire with the Caddo Stylus Satin pen attached. The comfortable writing experience offered the feel the resort wanted and the trendy style that aligned with its image. The pens were imprinted with the VIP hotline phone number and URL. The guests were encouraged to take the pens with them to have immediate access to the resort’s concierge service when they wanted to book another stay.
About the author : Darlene Gagnon
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
