Bleisure Travel is Back: The Resurgence of Business Plus Leisure Travel

As we navigate the ever-evolving business travel landscape, one trend is making a triumphant return: ‘Bleisure’ travel. A delightful portmanteau of ‘business’ and ‘leisure,’ bleisure travel refers to the increasingly popular practice of combining work trips with leisure activities.

With the blurred lines between work and life, more and more professionals are embracing this trend. It’s not just about jetting off to a meeting or conference anymore; it’s about making the most of the journey, exploring new destinations, and creating memorable experiences.

The Rise of the Bleisure Traveler

The concept of bleisure travel isn’t new, but it’s gaining momentum like never before. According to a recent report, 70% of bleisure travelers cite exploring new destinations as their favorite part of traveling for work. With the remote and flexible work arrangements brought about by the pandemic, professionals have more freedom to extend their business trips into mini vacations.

Why is Bleisure Important?

Bleisure travel represents a significant shift in how we perceive business travel. We do not see travel as a chore or a disruption to one’s routine; instead, viewed as an opportunity to combine productivity with pleasure. This change in mindset has several benefits. For employees, it means less stress, more excellent work-life balance, and an enhanced travel experience. For employers, it can lead to increased employee satisfaction, improved morale, and even higher productivity.

Making the Most of Bleisure Travel

The key is planning to get the most out of your bleisure trip. Before you leave, research your destination, and list the sights you want to see, restaurants you want to try, or events you’d like to attend. Consider booking accommodations convenient for your business commitments and close to attractions or activities you’re interested in.

Remember, bleisure travel aims to create a balance between work and leisure. So, while it’s essential to stay productive, remember to take time to relax and enjoy your surroundings. Whether visiting a local museum, enjoying a meal at a highly-rated restaurant, or simply taking a stroll in a beautiful park, these leisure activities can enrich your travel experience and provide a much-needed break from work.

In conclusion, the rise of bleisure travel signifies a positive shift towards a more balanced and enjoyable approach to business travel. As this trend continues to grow, it’s clear that the future of business travel is not just about getting from point A to B; it’s about enjoying the journey in between.

So, as you plan your next business trip, consider adding a touch of leisure. After all, all work and no play aren’t the way forward in today’s dynamic professional world. Embrace the bleisure trend and transform your business travels into memorable adventures.

At our promotional product company, we understand the importance of equipping your staff with high-quality travel gear for their business trips. We offer essentials, from durable luggage and comfortable travel pillows to portable chargers and sleek passport holders.

Moreover, all these items can be customized with your company logo or branding, enhancing your corporate identity wherever your team travels. As part of our comprehensive service, we also offer the option of adding these products to a dedicated company store.

This online platform allows your staff to easily access and order the travel gear they need, streamlining the process and ensuring everyone is well-prepared for their business journeys. With our promotional products and company store service, we’ve got your business travel needs covered.

About the author : Darlene Gagnon

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.