Case Study: Pull Up a Chair and Stay Awhile
Description: Foldable Chair
Industry: Education/Sports
What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars for the sports teams. This foldable chair was a great choice since buyers could use them for seating during the games, and afterward.
How it was distributed: It was sold in the spirit shop, which was open during the actual sporting events.
Result or ROI: The spirit shop sold out the first week of school and has since reordered several times.
About the author : Darlene Gagnon
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
