Case Study: Bringing Back the Fanny Pack
Market: Entertainment
Product Use: Gift With Purchase
Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The waist belt was filled with information explaining the benefits of the membership along with the Pass Holder cards. Customers appreciated this useful product with multiple pockets for organization and a main zippered pocket with RFID blocking technology that prevents unauthorized access to personal information. The feature customers liked most was that the waist belt was thin and could be worn discretely under clothing during a day at the park.
About the author : Darlene Gagnon
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
