Case Study: “Single Use” Pens for COVID-19
Case Study: “Single Use” Pens for COVID-19
In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread of germs by encouraging customers and employees to take and keep a pen. By using an imprinted writing instrument, the financial institution would also benefit from increased brand impressions as people continued to use their pens outside their credit unions.
They chose the BIC® Clic Stic® Pen because of the reliable quality, color options that matched their corporate branding, and availability of imprint options. The affordable price point fit within their budget and the guaranteed availability allowed them to have their single-use pens shipped to all facilities quickly.
About the author : Darlene Gagnon
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
