Case Study: Rock out on the Run

What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use during the race. They wanted an item that the participants would be inclined to use beyond just the race and that would promote their brand as well as the particular cause.

How it was distributed: One of the team members came up with a product idea that seemed to hit the mark. They would take the new imprinted earbuds in a case and around the case they would wrap the laser engraved wristband item. These could be packaged together, as the wristbands fit very well around the earbud case, and it was a small enough package that they could be easily distributed at the events, without taking up a great deal of room at the registration tables.

Result or ROI: The products ended up being small enough to be easily packaged for convenient distribution at events, and they were functional enough for repetitive use. They also offered ongoing brand exposure by participants who wear the wristbands. They were also priced to fit the event budget.