Case Study: Inking Impressions
Case Study: Inking Impressions
Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on the USA FoldzFlat Pen.
Doubling as a business card, the pen was distributed to hundreds of prospects and clients at trade shows and meetings, and through mailings (the fold-flat design makes the pen ideal for direct mail).
The wow factor of the pen increased name and face recognition for sales reps who gave the pens to their customers, some of whom even decided to purchase the pen and use in their own promotion efforts.
About the author : Darlene Gagnon
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
