Case Study: An Icy Cool Promotion
Case Study: An Icy Cool Promotion
What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a dozen 8-year old boys on their first hiking trip.
How it was distributed: On the first day of the 3-day, 2-night hike/camping trip, each boy was given a bottle with their name and the organization’s logo on it.
Result or ROI: The feedback was tremendously positive. The bottles kept the water “crazy cold” in the summer heat and the personalization helped keep the bottles with their owners. And after a 3-day hike with several active 8-year old boys, the bottles proved their durability. The customer was especially happy with the insulation capabilities. They said, “If the bottle has ice and isn’t opened it stays cold for at least a day. And not just a little chilled – it stays REALLY cold.” Because of this benefit, the customer said they would consider ordering two for each camper next time. Above all, the boys loved taking the bottles home as a souvenir from their adventure.
About the author : Darlene Gagnon
Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.
