Group of people working together in the cafe

The Importance of Building a Positive Company Culture

Building a positive company culture has many benefits for a business owner. For one, it helps unite your workers so that they work together more effectively and efficiently. For another, it allows your employees to trust in your company and you as the owner. Additionally, having a positive company culture can also appeal to customers as well as possible new hires, who see your company as trustworthy, welcoming, and a good place to work.

But how do you go about building that culture? Read on for a few suggestions on how to give your company culture a boost.

Create Business-Wide Social Events

Having a business-wide social event or two can liven up any company culture, and provides employees an opportunity to let their hair down with each other. This could be a monthly or bi-monthly activity that gets your employees out of the office and socializing. You could create a social event such as a BBQ, a dance, or even something physical such as a company bike ride.

Give your employees a way to show each other who they are outside of the office, as well as events that they can talk about for weeks and months to come, and your company’s culture will flourish. Not only that but having these events outside of your business can also act as a promotional tool to attract customers who see your company at such events and want to know more about what you do.

Create a Positive Feedback System

Everyone likes to have their work appreciated, especially by their fellow employees. By creating a feedback system where employees are encouraged to nominate their fellow employees for upholding the ideals and traits that your company values most, you can strengthen your company’s cultural makeup. Having small gifts with your company’s branding on them to hand out to the chosen nominee as well can also be a great way to show employees that their hard work is valued and recognized, and can further encourage them to nominate someone themselves in the near future.

Spice up the Work Week

Having a day every week where employees can show their company spirit can also be a great way to raise morale and company culture. Be it Wacky Tie Wednesdays, Floral Fridays, or another way of creating community through a simple item of clothing, employees can show a side of themselves that they otherwise might not have, and feel a camaraderie with fellow employees also taking part in the outfit change.

Be a Part of It

It might seem like such a small thing, but having the business owner and other fellow higher-ups in the business taking part in company culture-building activities can further improve such building opportunities. The more approachable you are as the business owner, the better–and why not let your employees know that you appreciate their enthusiasm towards such activities by taking part in them yourself?

In Conclusion

Building your company culture can be easily achieved, and serves more people than just your employees. Let your customers see how approachable your company is, how much you as a business owner care about your employees, and improve your business today!

Looking for a way to help promote your company culture and your events? Kinetic Promotional Product Services can help. Call us today at 800-951-3755!

About the author : Darlene Gagnon

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency and Kinetic Promotional Product Services, have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Both companies are located in The Woodlands, Texas, with teams in Canada, the Philippians, and India. Her digital marketing and advertising agency services in English-speaking countries around the world.