Marketers are seeking strategies to reduce costs while still producing excellent results and a high return on investment. So why not use direct mail as part of your marketing plan in 2023?  Although many digital advertising channels are available, direct mail marketing is still a popular and efficient option because of its benefits. Here are a few reasons why direct mail is a must for your 2023 marketing strategies.

1)   Direct Mail has a Good Reputation and Builds Trust.

Mail has been around for a while. Therefore, it is protected from the majority of the drawbacks of online advertising. A direct mail letter cannot infect an individual’s computer or home.

Due to its familiarity and perceived reliability, direct mail is well-liked by many clients, especially seniors and those who are not tech-savvy.

2)   Targeting in Direct Mail is Very Extensive

Direct mail is the best way to utilize all of the client data that is now available. Consumer data lists for purchase contain a wide range of information besides names and addresses, such as occupations, shopping preferences, ages, and several other things. Because each batch of mailings is more personalized and relevant than ever, marketers can now define and target their ideal persona precisely.

3)   Direct Mail is Easy to Use

A primary campaign with a few distinct characteristics can deliver a good return on investment (ROI) and is very easy to execute with a simple design, the right list, and a trustworthy mailing partner. Because of this, businesses of all sizes, including Fortune 500 and small businesses, can profit substantially from this marketing strategy.

4)   Direct Mail May be Tracked Quite Easily.

Although it may not seem possible, marketers may evaluate any campaign’s success using various techniques.

5)   Direct Mail Complements Digital Marketing

Direct mail and digital marketing comparisons will inevitably be made, and they may even seem to contradict one another. But this is not the case. They got along like a house on fire. Direct mail can be used at any point in the marketing funnel to achieve the same goals as online advertising.

6)   Direct Mail Achieves Excellent Response Rates.

Direct mail has consistently had the highest response rates compared to other marketing tactics, and it has recently gotten even better. According to a poll by the marketing and advertising trade group Data & Marketing Association (DMA), these rates were 9% for house lists, or people who have already interacted with a brand, and roughly 5% for prospects.

7)   Direct Mail Open and Read Rate

After heading outside to your mailbox, think about bringing a stack of mail inside. Do you immediately throw it out or scan it to see what was sent? If you skim or read each piece, you’re not alone. According to a USPS study, 53% of Americans read their mail, compared to 21% who at least scan it. This shows that, in contrast to other media, a sizable portion of the audience will pay attention to your direct marketing message.

Whatever your goal is in 2023, direct mail will support your other marketing plans to increase effectiveness, consumer engagement, and return on investment.

Kinetic Promotional Product Services has you covered with our Top 50 Program! This is a ready-made marketing campaign designed to keep you in touch with your best clients or new prospects. On a regular schedule, your client will be mailed a high-quality promotional product printed with your logo in a package personalized just for them with your special message. Get in touch with our team of experts today to learn more about our products and services.